They approached PeoplePlacesSpaces to ensure their offering would remain relevant while maintaining consistency across global properties. We combined qualitative and quantitative approaches to identify growth opportunities, evolving guest expectations, and gaps in their existing positioning. These insights informed strategic briefs for a full brand repositioning, delivering a more aligned experience within the group's portfolio.

We future-proofed the brand through live pilot testing of redesigned room types, services, and brand expressions across flagship properties. This iterative process validated key design concepts and provided actionable insights for global implementation.

The result: a revitalised Adina brand rolling out globally from 2025-2027, bringing consistency to the portfolio while respecting regional differences.

Future Insights | Brand Architecture | Brand Strategy | Experience Design | Live Experience Testing & Validation