Using our Mindsets Approach, we explored how people approach modern living, beyond the typical hotel stay.

We identified five key mindsets, focusing on trends that shape how people want to live, work, and stay. These insights shaped a clear brand strategy, ensuring Vertus Edit's offering aligned with London guests' needs—whether flexibility, space, convenience, or memorable experiences.

The result is a strategy built around real guest behaviours, giving Vertus Edit a distinct position in a crowded market and creating a concept that captures the essence of contemporary urban living and staying.

 

Guest Mindsets | Future Insights | Brand Strategy |
Place & Cultural Context | Experience Design