Their first project is Crafted - a new concept blending a hotel, members' club, and social retreat. Crafted's first location will open in Sussex in 2025, with more to follow.

We carried out guest analysis focused on emerging trends around play, connection to nature, and disconnection to reconnect. This research revealed what guests would value in this countryside setting and how it could stand apart from competitors.

These insights created Crafted's Brand Experience Principles - providing the clarity and direction needed to guide the Design, Operations, and Marketing teams.

The result is a consistent experience that resonates with the needs of tomorrow's guest.

Brand Strategy | Place & Cultural Context | Guest Mindsets | Brand Experience Principles