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WHY WORK WITH US

We’re a confidant, not an agency...

We have an approach, but not a predetermined package. When the project calls for it, we work with specialists we know and trust.

We blend operational expertise with trend forecasting and a live-data feedback loop, eliminating guesswork and prioritising informed decisions.

With data always
at hand...

We are a sounding board with deep industry knowledge. We understand the constraints, opportunities, and when something’s not being said.

And an experience library to make use of.

HELLO

We are a future-first creative strategy studio inspired by people, places & spaces.

Future Insights
Brand Strategy
Guest Mindsets
Experience Design
Business Framing
Experience Innovation Strategy
Brand Architecture
Place & Cultural Context
Brand Experience Principles
Live Experience Testing & Validation
Tool Kits
Messaging Strategy
Keynote Presentations & Workshops

OUR SERVICES

GET IN SYNC

People Places Spaces takes a people-first, culturally rooted, and futures-driven approach to map out where you are, what you need to do, and where you need to head. 

This is what helps hospitality brands and experiences stand out from the crowd, find
new ways to grow, and stay ahead.

HOSPITALITY HAS ALWAYS BEEN, AND WILL ALWAYS BE, ABOUT CONNECTION.

Creating spaces and experiences that meet a customer’s needs in their present moment. To achieve that, everything, and everyone, needs to be in sync.

PEOPLE PLACES SPACES
WORKS ACROSS THREE AREAS

Insight

Product

Brand

...to help hospitality operators, founders, investors, developers, marketers and teams to...

HOW WE DO IT

DEFINE THE WHY

We get in and amongst guests, teams and competitors to diagnose their challenge and unravel insights.

01
Why

02
How

FORM THE HOW

We understand culture, and the industry, to bring perspective and performance, helping brands see, think, and act differently.

03
What

CRAFT THE WHAT

We look at trends and data to turn insights and ideas into narratives and realities. Ones that drive a sustained competitive advantage.

THIS CAN LOOK LIKE

Brand

– Proposition & strategy
– Guidelines & guardrails
– Identity & naming
– Storytelling & communications

Product

– Guest experience
– Innovation strategy
– Benchmarking & competitor analysis

Foresight

– Macro-trend forecasting
– Long-range forecasting
– Bespoke report writing
– Keynote speaking, forums & events

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Who do we
do
                     it for

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WHAT OUR PARTNERS ARE SAYING

"Philippa helps teams weave together their thoughts and beliefs into a cohesive vision. She provides structure to blue sky thinking, creating frameworks that give direction and purpose. Her ability to identify what makes an offering distinctive enables teams to differentiate their products and ways of working from competitors. People Places Spaces brings clarity to complex hospitality challenges with strategic insight."

Eric Jafari, AENDRE Co-Founder

WHAT OUR PARTNERS ARE SAYING

“Philippa is an inspirational thought partner. Always challenging, interrogating and looking to bring big new ideas, but also driving change in our day to day operations. She balances future trends & consumer insights with a strong commercial business understanding, which enables her to have both a brand & business impact.”

MARTINA LUGER, CMO ENNISMORE

WHAT OUR PARTNERS ARE SAYING

"Working with Philippa on our MM:NT Brand and Beta Hotel was transformative. She translated our vision into a compelling brand experience through exceptional strategic thinking and attention to detail. Her expertise in brand strategy, storytelling, and guest experience ensures that every aspect aligns perfectly with business goals. Her collaborative approach and ability to distill complex ideas into clear frameworks made the entire process both seamless and inspiring."

Asli Kutlucan, European CEO TFE Hotels

WHO WE ARE

Run by Philippa Wagner, PeoplePlacesSpaces works across the full spectrum of hospitality offerings.

We help teams get their brand and company in sync so they can make decisions with clarity and confidence, act consistently and efficiently, and gain the foresight and roadmap to reach their vision.

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